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  • 7 years later...
Posted

Are we sure this information is correct for this tune?

I'm looking at his column / top tracks feature in The Informer magazine #9, May 1997, and he's got this stated: 
"ON THE BEAT VIP - SOUNDCRAFT - CHARGE
THIS IS A RELICK OF MY FIRST RELEASE ON SUB BASE AND HAS BEEN REMIXED BY NEW PRODUCERS SOUNDCRAFT. THE TRACK HAS A SLIGHT TECHNO INFLUENCE AND A PHAT 808 BASS LINE, STILL KEEPING THAT ON AND ON VOCAL FOR THE LADIES. BIG UP THE SOUNDCRAFT CREW.
"

It seems to suggest 'Soundcraft' is an artist - presumably then what later reduced to The Kraft, and if so what we're really seeing in that advert is a muddled ref to Soundcraft's remix of Mampi Swift's "Just Roll" 
https://www.discogs.com/release/11800-The-Kraft-Feel-Good-Just-Roll-VIP


 

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